Campaigns, activations and growth strategies for places worth visiting and brands worth remembering.

Samantha Lewis is an Activation and Campaign Strategist specialising in tourism, hospitality and place-based assets. She works at the intersection of brand and place, designing campaigns and experiences that drive visitation growth, revenue growth and sustained commercial momentum.

Her work aligns stakeholders, strengthens partnership development, and translates regional tourism strategy into community-led campaigns that build real industry engagement.

With a focus on experience design, collaboration and destination strategy, Samantha connects people, brands and regions to deliver measurable commercial impact.

Work with me

Services

  • The ideas behind the energy.

    Strategic activation concepts designed to attract attention, increase visitation and create meaningful audience engagement. Built around your goals, your audience and your place.

    Includes:
    Campaign concepts
    Seasonal activations
    Launch ideas
    Visitor-driving promotions
    Experience moments
    Engagement strategy

  • Turning places into reasons to visit.

    Place-based campaigns and strategic opportunities that support tourism operators, councils and regions through stronger storytelling, collaboration and commercial outcomes.

    Includes:
    Destination campaigns
    Regional promotions
    Tourism product positioning
    Visitation growth planning
    Industry engagement
    Local business integration

  • Better alignment. Stronger reach.

    Helping brands, operators, councils and stakeholders work together with clear value exchange and shared momentum.

    Includes:
    Partnership strategy
    Sponsor alignment
    Stakeholder engagement
    Cross-promotion opportunities
    Community collaboration
    Industry connection

  • Ideas that move into market.

    From concept to rollout, campaigns designed with purpose, clarity and measurable return.

    Includes:
    Campaign messaging
    Offer development
    Launch rollouts
    Content direction
    Social media strategy
    Audience engagement

  • What people remember matters.

    Experiences shaped through flow, atmosphere and audience behaviour to ensure every touchpoint feels considered.

    Includes:
    Visitor journey mapping
    Event flow
    Brand touchpoints
    Guest experience thinking
    On-ground engagement ideas
    Memorable moments

Learn more

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About

Strategic campaigns, activation thinking and destination growth for tourism, hospitality and regional brands ready for their next chapter.

Samantha Lewis helps tourism, hospitality and place-based businesses create momentum through smart campaigns, meaningful partnerships and experiences that drive real commercial results.

Get in touch