Experience Design + Production
Big-picture thinking, practical delivery
Samantha Lewis is an ideas person, strategic thinker and project partner, working across events, experiences, tourism, hospitality and storytelling.
Turning good ideas into real world experiences, shaping the concept, bringing together the right people to get it done.
From a milestone event or new tourism experience to a campaign, product launch or ambitious idea that needs figuring out, the focus is impact.
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Launches, private events, festivals and programs. Delivering the vision, from strategy and creative through to hands-on delivery, project based, working in house with an existing team or independently.
Includes:
Content production and filming
Private events and festivals
Full campaign development
Launch campaigns
PR and storytelling
Marketing strategy and creative -
Tourism experiences and destination marketing that drive visitation and revenue growth. Working with operators, councils and tourism bodies to grow and strengthen what they offer.
Includes:
Operator, industry and tourism body consulting
Hospitality and tourism asset improvement
Agritourism experiences, including farm stays and farm visits
Tourism product positioning
Destination campaigns and promotions
Visitation growth planning -
Community and connection sit underneath everything I do. I help you find the right connections and potential partnerships, building alignment, reach and momentum, for mutual, long-term value.
Includes:
Partnership strategy
Sponsor alignment
Stakeholder engagement
Cross-promotion and local business integration
Community collaboration -
Ideas that move into market. New revenue streams, new markets and stronger reach for your business.
Includes:
New revenue streams
New market opportunities
Digital presence and reach
AI and automation integration
Marketing and storytelling opportunities
Additional products, including digital offerings
Additional service offerings
Social media strategy -
Creative strategy uses storytelling to position the message. Experience design is how that message gets delivered, the way a brand, place or industry is actually felt and experienced.
Includes:
Storytelling and narrative development
Positioning and audience insight
Experience audits and rework
Digital to in person alignment
Visitor journey mapping
Guest and customer experience
Brand touchpoints
Operational advice and setup guidance
Samantha can plug into your existing team or work independently, drawing on a trusted network of creatives, producers, suppliers and specialists.
Free, no obligation initial chat, to see if we're the right fit. We'll get a sense of scope, budget, and how much you want to do yourself versus hand over to me, whether that's a DIY action plan, working alongside you, or running it for you.
